
Small business guide books do not warn you about the hazards of setting up shop in a coffee house, the preferred office space for dreamers. Half your energy is spent harnessing your caffeine-induced ADD. “Do those crying infants really know they’re on a play date?” “Shouldn’t those college students be drunk instead of reciting passages from the Bible?” “Is the floor grout black or just plain disgusting?” After a long day of playing cerebral ping pong, you come home in a frazzled caffeine haze and reek of stale signature blends. You feign disgust in front of your significant other(s), but secretly you feel like a smoker getting a unexpected waft of second-hand smoke. You’re following your passion, damn-it, and it’s only been six years since that glorious idea popped into your head! Why the worried faces? Maybe it’s because you dress way better than them. Yeah, that’s it.
TRENDS:
Hybrid Sneaker Shoes: Camper Romeo $115.00
In case you haven’t noticed, there is quite a large trend happening in men’s footwear. It’s like a dressy sneaker and devoid of any athletic brand marketing. Casual Friday on top, lazy Sunday on the bottom. A Camper brand rep likens walking in these particular hybrids to “floating on mini marshmallows.” How sweet is that?
Soft Check Shirts: Billy Reid Tuscumbia Pink and Lavender Gingham $185.00
We’re pushing subtle pattern this season–how passive aggressive of us! It’s a great way to wear color you’d normally shun. Enter pink and lavender gingham. From a distance, this pattern reads as a solid blue. Then it’s, “Surprise! I’m not as predictable as you think I am… so eat it.”
Rain Trenches: Mackintosh Coat at Jack Spade $995.00
The impending rainy season makes us beg an important question: How are you going to stay dry during your daily coffee house crawls to find the best internet connection? We suggest the classic Mackintosh/Jack Spade rain trench in a most beautifully drab olive. Once inside, you can remove it to reveal the unexpected pop of spring pink and lavender in your shirt pattern. How’s that for foreshadowing?
Utility/Military Pants: Steven Alan for Dockers Army Pant $148.00
Military details are still going strong, but they’re more subtle than the overexposed and tired cargo pockets everyone imagines. With war all around us, we definitely don’t want to make light of the situation by dressing up like poser soldiers. Instead, back flap pockets and front patch pockets will rev up your lower half without offending an army.
April 13, 2012
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