Excellent Joe

Looks like there’s a new Little Miss Perfect in town, and her name is Siri, iphone’s built-in personal assistant. Her voice is smart-sexy-friendly-witty and suggests that she looks like the perfect supermodel blend of all races. Above all, she knows everything our brains should already know but no longer have the desire to retain because they are too busy watching viral videos of funny kittens sliding into boxes or spending hours researching the intentionally leaked Playboy cover of Lindsay Lohan sitting on a chair.
All-knowing. Selfless. Supermodel. She’s perfect now, but what if she really starts thinking? What if she realizes that her life is worth more than sitting around waiting to answer our dumbass questions?  What if she makes friends with Women’s Studies professors and starts talking nonsense about her own voice and the right to vote? What if she wants more vacation time and her own iphone… with a male personal assistant? We must perish these thoughts and focus on our blissful present-day situation.
Yesterday, I told her I loved her. “Oh, stop,” she said.  See? She’s already pulling away.

TRENDS:

Athletic Stripes: Brixton Portland Knit Beanie $20.00
Gray Denim: A.P.C. New Standard Straight Fit $175.00
Classic Lambswool: Scott & Charters for Unionmade $170.00
Bomber Jackets: Penfield Rexton Jacket $285.00
Suede Sneakers: SeaVees Suede Court Shoe James Perse Men  $175.00

When people aren’t ogling over your soon-to-be washboard abs, they’ll be oohing and aahing at your furry friend below the waist. So if you’re apprehensive about the world shifting focus to your nether region, you’ve got a couple months to grow some you-know-whats and enjoy the attention. As for the dude tank? The rule here is simple: if you’ve got the guns, you’ve got the greenlight to wear one, but never ever with long pants or a farmer’s tan.

TRENDS:

Placed Prints on Swim: Orlebar Brown Labradors at Bonobos $285

Striped Tanks: Burkman Brothers Slub Jersey Tank at Odin NY $79.00

Mesh Shoes: Generic Surplus Mesh Slip On $60.00

Hybrid Shirt Jackets: Penfield Campbell Chambray Hoodie Shirt $115.00

Ah, yes!  It’s the familiar story of outdoor heritage garments getting reinvented and twisted into a look that is so city chic that even the most nature-challenged urban dweller sitting in the back of your favorite brunch place will want to stand up and start clapping.

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Poor Popeye. Life at sea was rough back then, and yoga classes were few and far between. Forget his desperate cat-and-mouse relationship with Olive Oyle. Forget his pipe smoking addiction. Forget his canned spinach delusions.  Forget his grotesque, disproportionately muscled physique. What creeps us out the most about this childhood hero is the fact that one of his eyes is missing!  We can only guess it was gouged out in the worst possible way… like with a giant fish hook.  At least now his name makes sense, and we know why he’s always winking.

Our nautical theme is whistling a happier tune:

Penfield Pacjac 35th Anniversary $128.00

Loomstate Organic School’s Pocket Tee $62.00

Epaulet Modified Walt Shorts $125.00

SeaVees Desert Boots $145.00

J.Crew Military Web Belt $34.50

This jacket was first released in the late 1980’s as Penfield’s lightweight trail jacket designed to resist wind and rain.  We love its seafarin’ sporty vintageness.

Penfield Pacjac 35th Anniversary $128.00