What is Excellent Joe?
Excellent Joe is your free weekly e-mail newsletter and website about men’s clothing, accessories, and any other material possession that makes us feel complete. Our brand of styling is classic, casual, and effortless.
Think of us as a cheat sheet on personal style. We consider all avenues of trend and share what we think is the coolest, most wearable interpretation of what is happening globally in men’s fashion. Each weekly edition features a seasonal theme with style points and core items that link back to their designated brand sites for immediate purchase.
History
Excellent Joe is the creation of designer and trend forecaster Tom Ward who, in 2010, wanted to provide men with a quicker, more in-the-know alternative to traditional shopping. The solution? Give them a weekly short list of trend-right must-haves that are available for purchase instantaneously and from anywhere in the world.
Who is the Excellent Joe reader?
…men who want to have a little more style in their step but don’t have eight hours a day to research global trend and reinterpret it into a wearable wardrobe.
…women who are one step away from having a “WTF are you wearing now?” intervention with their husband, beau or male friend.
